What do you think about when you visit a website? Are you aware that you are subconsciously aware of User Experience (UX)? Here’s a list of things you may not have realized you were looking for:
- Where is the logo?
- How quickly can I find contact information?
- Do I have to move my head, or just my eyes, to read content?
- Is there a relevant image to confirm this company offers what I’m looking for?
There are certain things that are considered common in Web Design & Development for Small Business that need to be eradicated. These small errors when building a website (designed to enhance UX (User Experience)) may seem like a good idea, but are likely only upsetting your visitors. When you understand website psychology, you know that upsetting a visitor = funneling their business towards someone else.
So, now what?
The following are DO NOTS when building your new website:
- Pop-up Ads – if you’re looking for a quick and easy way to upset your future/current clients, then feel free to use pop-up ads on your site. Psychology tells us we have only 3 clicks and/or 17 seconds to win someone over on your website. With a pop-up window, you’re simply wasting a click of your consumer. Consider using a well formatted form on the homepage or sidebar as an alternative.
- Convoluted Design – keep it simple! In the majority of cases your clients are buying/inquiring about a simple product. The last thing you want is for them to get confused about the navigation/layout of your website due to a graphic-heavy, complex design.
- Flash Design – in a recent study, more than half of homes in North America own an Apple product, and over 90% own a digital device. This means that your website (if it shows up at all) will likely look atrocious to your consumer when viewed on these devices. The added “flare” you were once sold on will quickly turn away any visitors.
- Ignorant Backgrounds – backgrounds on a website are meant to attract individuals interested in your business. If they are too “loud” or “distracting” they can take away from your content. Images that make text hard to read forces your visitors to become irritated, and push them closer to the next search engine listing. Consider simple graphics, washed-out pictures, or flat colours as an alternative.
- Audio – Do NOT use audio backgrounds. As an alternative you can provide a portal to an audio link or video to give individuals the option. The majority of people who visit a website are not going to appreciate hearing music through their speakers without being asked.